Wiig

An ultra-refined toning treatment for blonde hair, designed to elegantly neutralise unwanted brassy and yellow tones while restoring exceptional hair health. Infused with advanced OLAPLEX technology, it works deep within the hair fibre to strengthen and repair internal bonds, enhancing resilience, minimising breakage, and revealing hair that feels silkier, stronger, and impeccably smooth.

Meticulously formulated with a modern, conscious approach, this treatment is vegan, cruelty-free, and developed with sustainability at its core.

Each 250ml bottle delivers up to 15 indulgent treatments.  The perfect weekly ritual for maintaining luminous, salon-fresh blonde with a polished, high-gloss finish.

How to use:

1. shampoo hair as normal.
2. apply a generous amount of the blonde toner evenly to towel-dried hair and comb through to ensure even distribution.
3.  leave on for 3 to 5 minutes when using it more frequently as a conditioner or if more toning is required it can be left on for up to an hour. (we recommend gradually building up to your desired tone over time)
4. rinse thoroughly. there’s no need for a conditioner as wiig is more than enough.*a patch test and strand test are recommended before use to achieve your desired tone.

Wiig Ingredients listed below:

Ash wiig: Ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Salvia Hispanica Seed Extract, Cetrimonium Chloride, Parfum (Fragrance), Butylene Glycol, Panthenol, Phenoxyethanol, Isopropyl Alcohol, Sodium Benzoate, Bis-PCA Dimethicone, Polyquaternium-10, Potassium Sorbate, Disodium EDTA, Citric Acid, Aminomethyl Propanol, Disodium PEG-12 Dimethicone Sulfosuccinate, Ethylhexylglycerin, Hexyl Cinnamal, Leuconostoc/Radish Root Ferment Filtrate, Linalool, CI 60730 (Acid Violet 43), CI 14700 (Red 4)

Goldie wiig: Ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Salvia Hispanica Seed Extract, Cetrimonium Chloride, Parfum (Fragrance), Butylene Glycol, Panthenol, Phenoxyethanol, Isopropyl Alcohol, Sodium Benzoate, Bis-PCA Dimethicone, Polyquaternium-10, Potassium Sorbate, Disodium EDTA, Citric Acid, Aminomethyl Propanol, Disodium PEG-12 Dimethicone Sulfosuccinate, Ethylhexylglycerin, Hexyl Cinnamal, Leuconostoc/Radish Root Ferment Filtrate, Linalool, CI 60730 (Acid Violet 43), CI 14700 (Red 4)

Nourish 000 wiig: Ingredients: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Salvia Hispanica Seed Extract, Cetrimonium Chloride, Parfum (Fragrance), Butylene Glycol, Panthenol, Phenoxyethanol, Isopropyl Alcohol, Sodium Benzoate, Bis-PCA Dimethicone, Polyquaternium-10, Potassium Sorbate, Disodium EDTA, Citric Acid, Aminomethyl Propanol, Disodium PEG-12 Dimethicone Sulfosuccinate, Ethylhexylglycerin, Hexyl Cinnamal, Leuconostoc/Radish Root Ferment Filtrate, Linalool, CI 60730 (Acid Violet 43), CI 14700 (Red 4)